Web Design · Gaming · 2023

PlayJoy Studios A website that plays as good as the games

Designing the digital home of a game-development studio — turning a long list of services, engines, and platforms into a site with the energy of a game trailer and the clarity of a sales deck.

  • RoleProduct / Web Designer
  • ClientPlayJoy Studios
  • ScopeWebsite design · Visual identity
  • Liveplayjoystudios.com ↗
PlayJoy's illustrated purple gamepad mascot
01 — Overview

A studio that ships other people's games needed to sell its own story

PlayJoy Studios is a game-development outsourcing house: 25+ specialists porting, co-developing, and building games full-cycle for clients across PC, console, and mobile. Their portfolio was strong — award-winning ports, titles on every major storefront — but their story was scattered. The brief: a website that makes a publisher trust them in the first thirty seconds.

02 — The Challenge

Serious enough for contracts, playful enough for games

B2B game outsourcing lives in an awkward middle: the buyers are producers and publishers doing risk assessment, but the product is fun. A corporate-grey services site would undersell the craft; a site that's all confetti would undersell the reliability. The design had to hold both — process rigor on the surface, game energy underneath.

03 — Visual Language

Deep space purple, one electric accent

The palette starts from a near-black violet universe (#1B0284 → #12001D) — the color of a loading screen before the game begins — cut by a single vivid accent, #A100FF, used for actions and highlights only. Lavender secondary text keeps long service descriptions readable without breaking the atmosphere. The illustrated gamepad mascot, trailing its cable across sections, gives the site a character no stock photo could.

Void
#12001D
Deep Space
#1B0284
Electric Purple
#A100FF
Lavender
#A094C9
04 — Structure

Eight services, three work models, zero confusion

The studio offers everything from game porting and full-cycle development to art outsourcing, localization, and HTML5 playable ads — across Unity, Unreal, and half a dozen languages. Instead of a wall of text, the site sorts the offer the way a client actually buys: what you need (services as tabbed cards), how you want to work (fixed price / dedicated team / revenue share), and proof it works (shipped titles with store badges and awards).

25+developers, artists and designers presented as one clear team structure
9platforms — from PlayStation to Apple Arcade — shown as scannable badges
3engagement models, each explained in a single card
05 — The Work Speaks

Let the shipped games do the talking

The portfolio section leads with recognizable cover art — Biped, Turnip Boy Commits Tax Evasion, Lost Words: Beyond the Page, Abandon Ship — each paired with the exact contribution (full-cycle, port, co-dev) and its storefronts. Turnip Boy's mobile port carries its "Best Mobile Port" award and Google Play featuring right on the card: third-party proof, front and center.

Biped cover art
Biped — full-cycle co-op action
Turnip Boy Commits Tax Evasion cover art
Turnip Boy — award-winning mobile port
Lost Words: Beyond the Page cover art
Lost Words — narrative adventure
Abandon Ship cover art
Abandon Ship — strategy adventure
Google Play Best of award badge Best Mobile Port winner badge
06 — Outcome

From capabilities list to conviction

The live site gives PlayJoy what an outsourcing studio needs most: instant credibility. A producer landing on the page sees shipped titles, platform coverage, and a clear way to engage — wrapped in a visual world that proves the studio understands games, not just contracts. The gamepad mascot became the studio's visual signature across the site and beyond.

Visit the live website ↗