Cura — Find & Rate Your Doctor
End-to-end case study: from research and personas to a polished mobile UI.
End-to-end case study: from research and personas to a polished mobile UI.
Case study from Railwaymen — full product design cycle.
Atomic tokens to full dashboards — light and dark from one variable set.
App and landing page in one story — crypto tracking without the noise.
The digital home of a game-dev studio — trailer energy, sales-deck clarity.
A web app that turned spreadsheet chaos into two saved hours per employee, daily.
I'm a product designer passionate about the intersection of business strategy and human-centered design. With 6+ years across industries — from fintech to gaming — I bring clarity to complex problems and craft interfaces people actually enjoy using.
The design toolkit is being rewritten in real time — I'm constantly learning new tools and practices to optimise design work in the modern world, testing what genuinely speeds up the craft and dropping what doesn't.
Automating the repetitive layer of design work — renaming layers, generating variants, drafting documentation — so the hours go into decisions, not busywork.
Turning an idea into a clickable prototype in hours with v0 and Framer AI — testing concepts with real users before committing a single sprint to them.
Feeding interview transcripts and survey data to LLMs for first-pass clustering — then validating themes myself. Days of affinity mapping become an afternoon.
Drafting microcopy, empty states, and error messages in the product's voice — AI proposes ten options, I pick and polish the one that sounds human.
Generating moodboards, brand directions, and illustration styles with image models — widening the creative funnel before narrowing it with intent.
Bridging Figma and the codebase with AI — generating clean component code from designs so engineers review instead of rebuild, and nothing gets lost in translation.
A practical guide to starting your design journey without feeling overwhelmed.
How a well-built design system becomes the single source of truth for product teams.
When to use each method and how to combine them for richer insights.
Navigating the shift — what AI changes, what it amplifies, and how designers evolve.
I'm open to freelance opportunities and collaborations.
anna.figura259@gmail.com